1. YOUR BRAND APPEARS IN EVERY LIVE BUILD
Every day, I livestream my software building process publicly on YouTube (channel @sidecope) for approximately 2–3 hours. The sponsor logo is physically visible on my clothing throughout the entire broadcast.
The audience sees your mark naturally while I build products, code with AI, solve technical bugs, launch tools with Google Antigravity and Astro, and make real-time business decisions in the open. No banner blindness. No sidebar ad that gets scrolled past. Your brand becomes physically part of the creator's daily presence.
“Your brand becomes part of the live build itself.”
2. YOUR BRAND GETS A DIRECT SHOUTOUT
At the beginning of my daily live sessions, I will verbally acknowledge our sponsors and thank them for backing the 100-Day Build in Public challenge.
The sponsor isn't only visually present. Your brand is verbally mentioned and welcomed as part of the opening sequence of every live broadcast.
Direct spoken acknowledgment in the opening minutes of all 100 livestreams.
3. YOUR SPONSORSHIP CAN KEEP WORKING AFTER THE LIVE ENDS
THE LIVE ENDS. THE VIDEO DOESN'T.
Daily sessions are automatically saved and uploaded to YouTube (@sidecope) as permanent recordings.
A video uploaded after the stream can continue receiving views long after the livestream has ended — through YouTube Search, Recommendations, Suggested Videos, and replay viewers discovering the challenge.
Note: Future views and search rankings are not guaranteed. The core value is that each video remains part of a permanent public archive discoverable in perpetuity.
Developers searching for Astro, Antigravity, and SaaS builds
Founders watching full sessions across different global timezones
Recommendations from related coding and build-in-public videos
“Your logo can continue appearing in the content long after the livestream is over.”
4. YOUR BRAND LIVES INSIDE THE LONG-FORM CONTENT
Every day of the challenge creates a dedicated long-form YouTube video. The sponsor's logo appears directly in the recorded footage and thumbnail framing, creating an enduring content asset rather than a fleeting single-day impression.
“Each published session remains part of the public 100-day archive and can continue to be discovered.”
5. YOUR BRAND CAN SHOW UP IN SHORT-FORM CONTENT TOO
The Build in Public journey is not limited to long livestreams. High-energy coding moments, technical breakthroughs, product launches, bug fixes, and lessons are transformed into YouTube Shorts on @sidecope.
Shipped Watermarker in 45 Mins
Fast shipping demo
Why I Paused StreakGrid Early
Real business lesson
AI Vibe Coding with Antigravity
Workflow breakdown
6. YOUR BRAND TRAVELS TO INSTAGRAM
I document the challenge for the Instagram audience on @ganpatmallah. Daily building creates visual stories that are published as Instagram Reels.
Your sponsor logo naturally appears in these reels whenever the sponsored apparel is in frame.
“Day 9: Shipping daily in public. Physical sponsors locked on chest & arms.”
“How vibe coding with Google Antigravity helped me ship 3 micro-tools.”
“Your sponsorship isn't limited to one platform.”
7. BUILD IN PUBLIC ON X
X is the global heartbeat of the Build in Public and indie hacker community. Daily updates on @MallahGanpat include:
- What I built today and lines of code shipped
- Open metrics, MRR progress, and Stripe dashboard updates
- Honest failure retrospectives and architectural lessons
- Photos wearing the physical apparel with sponsor placement visible
Day 9 / 100 of Building in Public.
Going live for 2.5 hours today. Wearing our 3 official clothing sponsors while coding live. Today's focus: landing page conversions and database optimizations. Let's ship. 🚀
8. YOUR BRAND CAN APPEAR IN THE PROFESSIONAL BUILDING JOURNEY
On LinkedIn, content centers on software architecture, startup decision-making, and AI-assisted workflows.
Founder reflections and technical posts frequently include screenshots of the physical build station and clothing setup, putting your brand before founders, executives, and engineers.
“Your brand becomes part of the documented story.”
9. THE JOURNEY CONTINUES ON THREADS
I share behind-the-scenes thoughts, quick reactions, and micro-updates on Threads. The sponsor mark naturally appears in relevant visual posts, setup photos, and video snippets.
10. BUILDER COMMUNITIES SEE THE JOURNEY TOO
I share parts of the challenge on relevant builder subreddits such as r/SaaS, r/webdev, and r/indiehackers to participate in genuine peer discussions.
Important: We do NOT post spammy advertisements on Reddit. The sponsored journey appears naturally in legitimate build retrospectives and case studies.
11. THE STORY CAN BECOME LONG-FORM CONTENT
I plan to publish longer-form articles and retrospectives on Medium and independent publications, detailing:
- Deep-dives into AI-assisted development and vibe coding
- Detailed post-mortems of pivoted tools (like StreakGrid)
- UX case studies on simplicity (like Watermarker.online)
- The economics and challenges of 100 days of unfiltered shipping
Images of the physical build setup and clothing sponsor marks will naturally accompany these published stories.
12. THE JOURNEY DOESN'T STOP AT ONE PLATFORM
I also share updates across other channels, including Facebook groups and developer forums.
We do not promise every single platform as an iron-clad deliverable. Instead: “As the challenge grows, I plan to expand the journey across additional relevant platforms and communities.”
ONE DAY. MULTIPLE TOUCHPOINTS.
The sponsor is not buying exposure inside one isolated piece of content. You become part of the visual identity of an ongoing, compounding content ecosystem.
YOUR LOGO BECOMES PART OF THE CONTENT
Instead of a standard banner that ad-blockers hide and users ignore, physical clothing placement is visible in:
YOUR SPONSORSHIP CAN BECOME CONTENT
Physical clothing sponsorship is an internet-native concept that naturally sparks curiosity and social shares. Images of the sponsored apparel can be adapted into creative visual posts, memes, and builder updates throughout the challenge.
We do not promise artificial virality or guaranteed views. The format is inherently designed to create memorable, reusable visual content.
IT'S NOT A ONE-DAY AD. IT'S A 100-DAY JOURNEY.
Most digital sponsorships last 24 hours before disappearing down the feed. With this challenge, your brand enjoys repeated exposure throughout the applicable challenge lifecycle.
Exclusive locked sponsorship. Zero takeovers permitted.
48-Hour Live Takeover Window at 2× price.
Final locked sponsors through the grand finale.
BUILT FOR BUILDERS
Your brand is placed in front of an authentic, high-intent audience focused on technology and building:
Developers using LLMs, AI agents, and fast workflows.
Founders looking for APIs, devtools, and growth software.
Engineers watching real architecture and live coding.
Builders with purchasing authority for cloud and web tools.
SEE THE JOURNEY YOURSELF
Instead of filling this page with inflated agency claims, we ground this challenge in real, public evidence:
Every session broadcast and recorded on YouTube.
No artificial follower counts or synthetic impressions.
Watch tools being designed, debugged, and launched live.
Real-world decisions shared openly with the community.
IMPORTANT TRANSPARENCY
WHAT WE PROMISE
- Physical logo placement on apparel during the applicable sponsorship period
- Spoken sponsor acknowledgement at the beginning of daily live sessions
- Inclusion in relevant multi-platform challenge content and clips
- Permanent archive presence in recorded YouTube videos and descriptions
- Full refund if the 100-day challenge does not occur or is cancelled
WHAT WE DO NOT GUARANTEE
- A specific number of live viewers or total views
- A specific number of impressions or clicks
- A specific number of followers or social reach
- Guaranteed viral breakout or top search rankings
- Guaranteed sales, leads, or conversions
This sponsorship is about authentic visibility and participation in a 100-day public builder journey, not synthetic paid marketing claims.
YOU'RE NOT BUYING A SPOT.
YOU'RE BACKING THE JOURNEY.
For 100 days, I am building products in public, going live every day, publishing the journey across the internet, and sharing what works and what doesn't. Your brand becomes part of that story.
Left Arm
$100Left bicep & sleeve zone. Seen during typing, coding gestures, and terminal workflows.
Center Chest
$130Prime chest real estate. Center-stage in all 100 daily livestreams, vertical shorts, and thumbnail framing.
Right Arm
$100Right bicep & sleeve zone. High-angle exposure across camera framing, whiteboard sketches, and reels.